On Sunday afternoon, I found myself in M&M World in Times Square, a place in which I have never been in my four years in NY. Times Square on the weekend is terrifying enough, wading through the masses of tourists while blinded by the brightly lit LED signs and billboards, but this shrine to the candy coated chocolate candy is the epicenter of the madness.
I was at M&M World at the request of my young cousins who had come with their parents (my mom's sister and husband) for a visit with my family who were in town. As soon as we walked in I was overwhelmed by the number of people packed into this spectacle, racing around to purchase silly M&M related paraphernalia and candies. We went up to the second floor to the candy wall, filled with M&Ms in every color imaginable. "Id'nt the-is the kewl-est!" I heard one woman chirp who was, to my confusion, without a child in tow! The appeal of this place to grown ups (and there were many willingly there sans kids taking pictures with the goofy cartoon figures) is incomprehensible since M&Ms of any color taste exactly the same! The crowd became too much and me, my parents and brother retreated to the corner of the store by the window. My father stared out at the Reuters stock ticker perhaps as a distraction from the mayhem, a connection to the real world providing a sense of hope that he would someday return to that world again.
It had been almost 8 hours since my last meal and driven by my rumbling tummy, I strayed from the safe haven of the corner toward the candy wall in search of sustenance. "Don't go!" my family begged, afraid I would never return. However, once at the wall I found out the price for these candies, in colors other than the standard red, orange, yellow, green, blue and brown - $12.99 a pound! If you went across the street to the Duane Reade you can buy the same M&Ms for $3.99 per 12.6 oz bag, making these M&Ms more than double the price! I chewed a piece of gum instead.
Also, there are none of the specialty flavors available - just plain and peanut! You can buy an M&M potholder or loofah but not a pack of freaking peanut butter or pretzel M&Ms! I slunk back to the corner, hungry and disappointed - which is exactly how I left M&M World.



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